Gentle care for the pup you have a soft spot for
An unscented oatmeal shampoo bar, a leave-in detangler with a bath brush, and a gentle ear cleaner. Three picks for itchy, sensitive skin, bundled as the Groom Day Kit.
What does your pup need?
Start with the problem, not the product. Every pick is gentle enough for sensitive skin.
- Itchy, sensitive skinGentle washes and conditioners 3 products
- Skin support from withinOmega-3 chews and fish oils 3 products
- Itchy, waxy earsGentle ear cleaners 1 product
- Brushes and bath toolsBath brushes and grooming sets 1 product
- Treats with short labelsFreeze-dried, single-ingredient bites 4 products
- Cozy layersTees, knit sweaters and fleece 4 products
- Kits and bundlesThe full Groom Day routine in one order 1 product
Groom day, start to finish
Four gentle steps with three products picked for sensitive, itch-prone skin. Tap a step to see the product.
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Step 1
Wash
An unscented oatmeal bar with no added fragrance.
Sweet ʻŌkole Oatmeal Shampoo Bar
$15.00
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Step 2
Condition
Leave-in moisture after the bath. No rinsing.
Lillian Ruff Leave-In Detangler
$20.95
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Step 3
Brush
Works the detangler through the coat.
Bath brush, in the Lillian Ruff set
$20.95
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Step 4
Clean ears
Loosens the wax floppy ears tend to collect.
Lillian Ruff Ear Cleaner
$13.95
Everything in the shop
How we pick
A small shop for dogs whose skin reacts to everything. Here's what earns a spot on the shelf.
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Gentle first
We look for unscented or lightly scented formulas and short ingredient lists, the things sensitive skin tends to tolerate best.
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Straight from the brands
Everything comes from small pet-care brands like Lillian Ruff, Sweet ʻŌkole and HOLI, and ships from them directly. A mixed order can arrive in more than one box.
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Your vet comes first
Nothing here treats a skin condition. If itching keeps coming back, start with your vet. These are for the everyday routine around their advice.
The golden pup behind Soft Spot Pet Co.
Appa is our golden cocker spaniel and the inspiration for this shop. Every product here is picked with pups like him in mind: gentle formulas from brands we trust.













